what they said (Hover the mouse cursor over underlined words for more info)

A DRUG implant that protects against skin cancer has been given the go-ahead by health chiefs in the UK.

The original article can be found at: http://www.dailytelegraph.com.au/lifestyle/drug-implant-blocks-skin-cancer/story-e6frf00i-1225811771777

how did it rate? (more information)

what we said (Hover the mouse cursor over underlined words for more info)

This story is quite difficult to rate. There is very limited information provided on the drug, potential side effects and costs. It is not even clear who the target audience is for this drug. The story describes the potential as a preventive treatment for skin cancer in 'fair skinned' . This is potentially a very large target audience and it is hard to draw a boundary with 'not for cosmetic purposes'. As noted for the Herald Sun piece, it is reported as an implant but the same drug is an injection form for use in a genetic skin disorder in this report. Is it flagging multiple uses more as a promotion of the biopharmaceutical company?

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